Me and My Idea

The latest offering from Ramsay’s Kitchen Nightmares aired on Channel 4 last night, followed the somewhat disastrous adventures of ex-boxer Mike and his wife Caron Ciminera as they struggled to run the Fish & Anchor, a restaurant in Lampeter, West Wales. Whilst the couple’s arguing appeared to better the food they were originally sending out (a mix of jarred sauces and home cook book trophy dishes) they did let slip on a fantastically poor bit of black hat optimisation, which I hope made all white hat SEOs laugh out loud.

If there was one lesson to take away from the show, it would be - Don’t fake reviews!

In order to gauged the feeling of the local community for the failing restaurant come sports bar, Ramsay conducted a search on Google for the Fish & Anchor, to which he was presented with a range of reviews, two of which were rather suspiciously from a character calling himself Michael or Mike Burns.

On the Wales portal of the BBC website Burns had posted “Well i don’t get excited about food too often, and having dined in Rick Stein’s, and Gordon Ramsay’s,I think i have found a better restaurant in West Wales”. On the SugarVine website he also posted “what a fantastic restaurant for couples, and families. it seems to have everything, the food has to be the best i have eaten (home or abroad) this place will go far”. Other online reviews echoed what has already been said, but with the dire state of the restaurant, its food, its reputation and its perception from both the local community and Ramsay itself, would it not be right to question who was telling the truth?

The restaurateur confessed to posting the reviews, his rational pointing to stimulating custom, however with any reactive strategy it requires a degree of foresight - and I am not sure he really thought through the wider ramification of posting these “inaccurate” reviews.

Firstly, a warning must be expressed. For example, if someone finds your restaurant or hotel via a positive (fake) review and they have a bad experience, there is a chance that they will post a true review to assist fellow users and generally have a rant. The initial seeding of this true review has the potential to lead to an onslaught of further reviews from other visitors who might not have otherwise posted. Don’t forget the saying “people don’t lead… they follow”.

But how can you manage your reviews and ultimately what your customers are saying about you? Well first and foremost, address the problem(s)!

You wouldn’t put a sticking plaster on a gun shot wound, so why think that a positive review about the quality of your food or the softest of your sheets is going to counteract the adversities of your customer service?

The customer is king, a point stressed by Ramsay, and one that should ring true for any business, after all, without them, where would we be?

By rectifying or at least making plans to manage any failings within your business, regardless of its size, will be the first step in managing your online reputation, but this is an area I will not going into comprehensive detail for this post. Instead, I will offer some simply pointers as to how to harness online reviews for good.

Sites like Trip Advisor, which boasts over 10,000,000 user generated reviews of various hotels, holidays and restaurants is gaining increasing weighting as an resource for honest and unbiased review and via its system of community recommendation it really has the power to drive custom, and in many instances, divert customer - the key factor being positive, and consistent reviews.

But if you do run a successful hotel or restaurant and wish to harness these social spaces, but wish to do so in a more ethical way than that demonstrated in Kitchen Nightmares than why not encourage your diners of hotel guests to post a review after their stay.

When the customer is paying their bill or even booking their hotel room why not take their email address, or even ask them to submit their business card in return for entry into a monthly prize draw for a free meal in the restaurant?

In addition to building up a client database by collecting this data - for use in promotional mailings including notifying customers of events, promotional and the launch of a new menu - you can also harness it to stimulate online reviews by dropping your customers a short email after their stay / meal, which might look something like the following example…

“Good afternoon Simon, and thank you very much for your booking at the Leapfrogg Restaurant, we hope you had an enjoyable meal.

We pride ourselves on the quality of our food and our attentive staff however we’re always striving to enhance and improve what we do, and as such we would appreciate you taking two minutes of your time to write a review for us at Trip Advisor (http://www.tripadvisor.com), a free travel guide and research website that allows users to post review and ratings.

Your comments are important to us, and will be used to improve the Leapfrogg restaurant.

Thank you very much for your time and we look forward to welcoming you again to the Leapfrogg restaurant in the near future.

Sincerely,

A Restaurateur
Leapfrogg restaurant
Brighton
Tel: 01273 669 450″

Of course, many of your requests will be ignored, but providing you are personal in your emails (a point we at Leapfrogg have mentioned previously in this blog) then you are more likely to get a response, and even if you only have a 5% success rate, this is still 5% of valuable customer feedback.

A point to which I will conclude this article is one which has stuck with me from London’s SMX, and one that I will most certainly be repeating from here on out is that “Yesterday’s news no longer wraps today’s fish and chips”. Online news and online content, including user generated reviews do not simply get binned like a newspaper at the end of the day, but they remain live, and can even appear within the search results for a brand keyword search… so isn’t it worth paying attention to what your customers are saying?

About The Author

Simon Dance is the link and social media executive at Leapfrogg, a Brighton SEO and Search Marketing agency who specialise in best practise and ethical search marketing solutions. Website: http://www.leapfrogg.co.uk/Contact © 2008- This article is free for republishing - One link must be active.

One of the most popular features of Internet portals, websites, pages and even emails is a frame that features an organized list of news headlines and periodic updates from other web sources. Really Simple Syndication, formerly “Rich Site Summary” or simply, RSS makes this possible.

Most users visit a lot of websites whose content continually change, such as news sites, community organization or professional association information pages, medical websites, product support pages, and blogs. As Internet surfing became an intrinsic part of business and leisure, it became important to get rid of the very tedious task of repeatedly returning to each website to see updated content.

RSS easily distributes information from different websites to a wider number of Internet users. RSS aggregators are programs that use RSS to source these updates, and then organize those lists of headlines, content and notices for easy reading. It allows computers to automatically retrieve and read the content that users want, then track changes and personalize lists of headlines that interests them.

The specially made computer programs called “RSS aggregators” were created to automatically find and retrieve the RSS feeds of pre-selected internet sites on behalf of the user and organize the results accordingly. (RSS feeds and aggregators are also sometimes referred to as “RSS Channels” and “RSS Readers”.)

The RSS aggregator is like a web browser for RSS content. HTML presents information directly to users, and RSS automatically lets computers communicate with one another. While users use browsers to surf the web then load and view each page of interest, RSS aggregators keeps track of changes to many websites. The titles or descriptions are links themselves and can be used to load the web page the user wants.

RSS starts with an original Web site that has content made available by the administrator. The website creates an RSS document and registers this content with an RSS publisher that will allow other websites to syndicate the documents. The Web site also produces an RSS feed, or channel, which is available together with all other resources or documents on the particular Web server. The website will register the feed as an RSS document, with a listed directory of appropriate RSS publishers.

An RSS feed is composed of website content listed from newest to oldest. Each item usually consists of a simple title describing the item along with a more complete description and a link to a web page with the actual content being described. In some instances, the short description or title line is the all the updated information that a user wants to read (for example, final games scores in sports, weblogs post, or stock updates). Therefore, it is not even necessary to have a web page associated with the content or update items listed — sometimes all the needed information that users need would be in the titles and short summaries themselves.

The RSS content is located in a single file on a webpage in a manner not very different from typical web pages. The difference is that the information is written in the XML computer code for use by an RSS aggregator and not by a web user like a normal HTML page.

There are 2 main parts that are involved in RSS syndication, namely: the source end and the client end.

The client end of RSS publishing makes up part of the system that gathers and uses the RSS feed. For example, Mozilla FireFox browser is typically at the client end of the RSS transaction. A user’s desktop RSS aggregator program also belongs to the client end.

Once the URL of an RSS feed is known, a user can give that address to an RSS aggregator program and have the aggregator monitor the RSS feed for changes. Numerous RSS aggregators are already preconfigured with a ready list of RSS feed URLs for popular news or information websites that a user can simply choose from.

There are many RSS aggregators that can be used by all Internet users. Some can be accessed through the Internet, some are already incorporated into email applications, and others run as a standalone program inside the personal computer.

RSS feeds have evolved into many uses. Some uses gaining popularity are:

•For online store or retail establishments: Notification of new product arrivals
•For organization or association newsletters: title listings and notification of new issues, including email newsletters
•Weather Updates and other alerts of changing geographic conditions
•Database management: Notification of new items added, or new registered members to a club or interest group.

The uses of feeds will continue to grow, because RSS aggregators make access to any information that individual users like more convenient and fun.

In the mean time, Good Luck on your journey to success…

OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out http://www.Secrets2InternetFortunes.com.

AND for a Limited Time, you will also receive a FREE copy of a limited number of the amazing 60 page eBook “52 Highly Profitable Instant Online Business Ideas That You Can Steal As Your Own And Start Today On A Very Tight Budget!”, which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to You as a way of saying thank you for reading my articles.

About The Author

Terry Leslie is a very successful and world renowned authority figure in both on and off line marketing, and rapid business creation. A much sought after global speaker in the areas of internet marketing, business development, self-improvement and human peak potential training.

For more Secrets to Internet Business success, check out http://www.secrets2internetfortunes.com

A SEO specialist is a person who has an in depth knowledge and understanding about the functioning and behavior of various search engines and has the ability to implement this knowledge for the promotion of your websites. This understanding of search engines is often used by them to get your site in the top of search engines on the basis of various targeted keywords.

While searching for quality SEO specialist for your site’s promotion, you have to keep in mind these following factors:

An SEO specialist must have good experience to handle website optimization successfully. He or she should be able to deal with various design issues and other development languages related to SEO.

The SEO specialist should take responsible for the ways in which a website is displayed in various search engines and also for other different web presence.

An SEO specialist should have a thorough knowledge about the ranking criteria of various search engines and its behaviors.

He/She should have confidence in using other methods to make your site’s web presence more meaningful. Mixed with search engine optimization, other methods can bring out maximum benefit in SEO services.

An SEO specialist should have practical experience and not just theoretical knowledge. He should have the basic steps of SEO in his fingertips, like writing keyword driven content and find the top keywords and implement in the web copy and the links. Also, ensuring the navigation structure of the website is optimized.

On page optimization should be properly done. Some factors like meta tags, image, alt tags are important for ranking purposes that should be taken into consideration. Error free coding should be ensured. Preparation of site-map is a good practice, which is a guide to search engines and users to locate all the pages of your site.

Another concept that has now become an integral part of search engine optimization services is social media marketing. Ensure that your SEO specialist is familiar with the various platforms where social networking techniques are implemented.

A website in general uses a combination of these search engine optimization services to enjoy the maximum benefit of search engine rankings.

http://www.articlesbase.com/seo-articles/seo-an-ingredient-to-your-online-presence-423585.html

A few possible ways to increase your cash flow include online bets, posting online commercial banners on your desktop or selling products via online bids. You can also consider implementing the online business of selling other people’s products - being part of an affiliate program - but it may come to the disadvantage of not owning the copyrights, which will cut the possibility of permanent earnings from that product (e.g. a book). Still, the best thing is to create your own product and to promote it online. Or you could just find someone who also wants to make money fast and getting them to promote the product for you.

Marketing is the key

Of the various internet marketing ideas, it’s worth trying search engine marketing, e-mail marketing or affiliate marketing. Promoting a product through a search engine literally means increasing its visibility in the search engine result pages. For that, you need to know the most about the terms - keywords and keyphrases - that your target audience appeals to when using search engines. These are words your viewers type into the search engines’ search forms and match the words on your site. Keywords and keyphrases can be seen as the building blocks of any search engine marketing strategy. It is extremely important that they are chosen carefully, or else the rest of the campaign, no matter how effective the implementation you might have thought it was, will probably be of no use.

Retain your existing clients

An unwritten law states that it costs less to engage an existing customer than to find a new one. In fact, acquiring new customers is usually three to six times the cost of retaining existing ones. If new customers contribute to sales growth, the process of acquisition is costly. You have to find, contact and familiarize with your products new customers, and that cuts away your profitability. On the other hand, old customers are the gift that keeps giving. Email marketing campaigns rely on two main objectives: getting direct response and developing relationships for customer retention. Customer acquisition is frequently the objective of B2C retailing campaigns, while customer retention is a major objective for B2B internet marketing.

Use affiliate programs

Making money with affiliate program is in fact offering jobs to those who get people to buy the products they want. You have to make sure your site is easy to spider and plan carefully the flow of Page Rank of your site. The content you post on the site should be real, unique and to reflect quality. Avoid building an ordinary site. Think out of the box. Make more money by using an affiliate program, instead of an affiliate network.

http://www.articlesbase.com/seo-articles/how-to-make-big-money-online-423670.html

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with peoples memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isnt the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; dont forget to include it with your email.

Keep it Short & Memorable Dont get a URL that uses all 26 letters of the alphabet.

Secure a .com URL - I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isnt taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like youve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

Deon Melchior is the Editor and Publisher of Article Click. For more FREE articles for your ezine and websites visit ArticleClick.com. Article Click is a free content article directory. You may reprint this article, as long as the article is unedited and this author box is included with it’s live hyperlinks.

http://www.articleclick.com/Article/Identify-With-Your-Domain-Name/1154

This article covers the rising rate of fraud in the industries of selling expired domains and selling used domains. This article was previously only available to our paid members of the SEO Revolution, but we are releasing it as a public service due to the high level of fraud that is currently in the market.

Recently I purchased some domains from a broker that were good domains and looked to be well established (they had good PageRank). However, when I “got them home” so to speak, they were far from what I thought I had purchased. In my investigation into this, it was clear that many of the domains being sold today from brokers and especially on eBay are littered with fraud.

Domain names are investments, and any investment should researched. Never make the assumption that the domain broker has done this research for you. Chances are, they haven’t.

Just as there is fraud in PPC, there is fraud in domain purchasing as well. Remember that. Just because the toolbar says a PageRank 5 doesn’t mean it is.

First, let’s discuss the process and how the con artist works. Most SEOs and knowledgeable webmasters know the value of a high PageRank site. And how it can take months - even a year to get a solid PageRank 5 site. So, many SEOs and webmasters turn to domains being sold to get a jump start on the process. Their thinking is, “If I spend a few thousand on this site, it will shave months off my work schedule.”

The thinking is sound, but unfortunately, the bad guys know you are thinking this and they take advantage of a “loophole” in the system that isn’t known to most SEOs.

The Google Toolbar. Google really didn’t know what they were starting when they first introduced it back in 2002. Now, millions of webmasters all have “Green Bar Addiction” and they watch their PageRank values as closely they do the stock market.

The Loophole: In order to protect their algorithm from their competition (Yahoo! and Microsoft) and “black hat” marketers, they publicly show “delayed” PageRank. Much like the free stock quoting tools online are 15 minute delayed, the Google Toolbar is delayed too. Only, it isn’t just a few minutes, but 3-5 months!!

So, the PageRank you see displayed, is actually the PageRank the page had back in October, November or December of last year! I am sure you know where this is going now.

Google updates their toolbar about once every three months. So, the con artist does one of two things usually. The first is that they will hijack the PageRank on another domain. I won’t go into how this is done, so amateur thieves can’t replicate it. The second way they do this is that they will buy or beg for temporary links from other sites or networks, drive up the PageRank to a 5, 6 or 7 and once the toolbar updates, they cancel all the bought links which lowers the real PageRank, the actual one, to zero. You see, even though Google “delays” the showing of the PageRank by a couple of months, they use the current values in their ranking process.

So, even though the site can “verify” it is a PageRank 5, the actual value is 0. You basically bought a “vapor domain.” Here is a systematic way to check to ensure what you are being sold is genuine. Your “Gotta make sure this Rolex is really a Rolex” cheat sheet:

1. The first thing to do is to just go to the site directly and see if the PageRank is the same as advertised. Sometimes the con artist gets lazy and doesn’t realize a toolbar update happened and their “PR5″ site is actually displaying “PR0″.

2. While you are there look at the site. Is the domain online? Is the site still live or is there a “placeholder” page? If it is a placeholder, the domain is probably dead.

3. Next you want to look at the site’s history. When was the domain registered? To whom? Where is it hosted? Is it on its own IP or is it sharing with hundreds or thousands of other domains? What was the site before?

A great place to start your research is DomainTools.com . There you can find key information of when the domain was registered, where it is hosted, and if the domain has its own IP address or not. If it is sharing an IP address, you can access the Reverse IP Tool and often you can uncover networks of sites. This does require at least a Silver Membership which runs $15.00 a month. It will also tell you if the domain is on any black lists.

To find out what the site was before, you can use the Way Back Machine at www.archive.org . The reason you want to do this is if the domain you are wanting to acquire is currently a viable site but back in ‘01 was a child porn site, you will want to pass for obvious reasons.

4. Is the site listed in the Google index? Just because it has PageRank, doesn’t mean it is still listed, so check. The best way to do this is to check the Google Cache. Do a query in Google for - cache:domain.com (home page check) cache:domain.com/subpage.html (sub page check). Please note that if there are no results that come up, the site could not allow Google to cache the site. If that is the case, use the site: command instead. I like using the “cache” command first as that allows me to see the most recently indexed page and what it looked like. If it is different than what is currently displayed, that could be a red flag.

5. Verify the PageRank is legit. In the domain buying space, PageRank is often faked - especially on eBay or other auctions. I have been a victim of this in the past.

So, how can you protect yourself? Easy. You can use a free tool over at SEO Logs. Just type in the domain and it will check. If it comes back and verifies that it is valid, are you safe? Not quite. One more check.

Use the PageRank Predictor from iWebTool. It will give you a prediction based on current link counts from MSN. You should also check Yahoo!’s Site Explorer. These are two great resources because they update their links on a weekly basis, whereas Google updates theirs about once a quarter.

That was a lot to digest, I know, but this is how I make sure that I never get taken when buying domains. Getting ripped off is never something that is pleasant - and domain fraud is a killer as your ability to recoup your loss is slim to none.

Now you have the knowledge that you need in order to verify what is being presented to you is real.

2007, WebMarketingNow.com Jerry West is the Director of Internet Marketing for Web Marketing Now. He has been consulting on the web since 1996 and has assisted hundreds of companies gain an upper-hand over their competition. Visit the SEO Revolution Blog for comments, news and SEO observations by Jerry. The above article can be reproduced on your site or e-zine as long as the signature file remains.

http://www.articleclick.com/Article/Domain-Fraud—Don-t-Get-Taken-/914279

Does the length of your website’s domain name registration affect search engine optimization and results?

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine rankings.

Its good business sense to register a domain for at least 10 years. You dont want to deal with the process annual process of renewing them every year. Its best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there’s a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year.
Yes, you can lose critical positioning in the search engines if you dont reregister your domain name in time. You may have to start the SEO process all over again!

Deon Melchior is the Editor and Publisher of Article Click. For more FREE articles for your ezine and websites visit ArticleClick.com. Article Click is a free content article directory. You may reprint this article, as long as the article is unedited and this author box is included with it’s live hyperlinks.

http://www.articleclick.com/Article/Domain-Names-and-Search-Engine-Ranking/1150

A lot of work load on you and so you can’t manage your schedule ,which you should give more time Ennovations Techserv can suggest you ways on how to handle your business and employees, and at the same time making your business grow. There are lot of techniques in Internet Marketing which we can make you familiar . Why you should choose blogs?

A blog or web log is a website, which can be maintained within your website. Basically blogs are made such that some one comes on your website, sees your blogs and writes his/her comments. So you can say that Blogs provide commentary or latest news on particular subject and at the same time ,it is attractive and impressive . It has the ability for readers to leave comments in an interactive format .

Many types of blogs are popular in web market most of them are textual and others on art (artlog), videos (vlog), music (MP3 blog), audio (podcasting) photographs (photoblog), sketchblog are part of a wider network of social media. Micro-blogging is another type of blogging which consists of blogs with very short posts.

HOW BLOGS CAN HELP INCREASE YOUR BUSINESS

I think you don’t know your own business and the importance of blogs in helping your business grow. But it’s important to think and believe in your services and blogging can help you increase your reach and make your company successful. The core needs for any business are as follows:
• Innovative thoughts can increase your business
• Launch a product which has a demand in market and you have a chance to shows your product and services.
• Increase your website visitors
• Your work always show by a well-trained team efforts and who work hard to make the company succeed

You also need good marketing irrespective of on-line business (Internet Marketing), healthy relationships , a customary sales force, customer support, and a host of other factors. But if you believe in a product worth selling, and have a solid team behind it, and also available potential customers, the success of your company will follow naturally.

http://www.articlesbase.com/blogging-articles/blogs-and-how-blogs-can-help-your-business-423805.html

Useful Web tools from Google: - there are many free tools provided by google for users such as
Webpage Creator: very useful if any one to start small website and want to publish his content for public.
Online Note Book : clip and collect information while surfing the net
Google Docs: anyone can create online document and access anywhere from the world.

All the tool in above list are very useful but apart form this list some are very useful that are Analytics and Webmaster. Both are very useful tool if anyone has its own website or Blog and want to manage them.

Google Analytics: It is very useful for site owner to track and manage site. It gives the full detail about the site from where it is generating the revenue. Which content is most viewed and which keyword is used by the search engine to find the site. It is also integrated with the Adword which help to buy new new keyword for the website. Some of the main features of Analytics are given below
a. Keyword and Campaign Comparison: it tracks all the record that how the website is getting the traffic from internet whether the traffic is direct, through search engine or through referrals sites.
b. Geo Targeting: it gives the details about the source of traffic geologically. It is overview about the source of location. Which is very useful to find that site is attracting which type of people and what content liked by them. It also gives nation wise chart.
c. Traffic Source overview: it provide details about source of traffic from where users are coming to website. It also contain keyword search which keyword used by search engine for the website and how many visits for that keyword. It is very to useful to find which keyword attracting most traffic and help to manage content according to that
d. Visitor Overview: - it provides how many visitors are coming to the website and also gives how many new visitors. Including with page views along with time on site.
e. Content Overview: How many times a particular page is viewed along with unique views on the website. It also has navigation analysis how visitors found the website. Entrance path how the visitors found the website.
f. Goal Overview: - it help to set the goal for the website. It is used to measure how the website fulfills the business objective. After setting the goal one can check the conversion rate and the monetary value of the traffic received by the website.

By the help of these entire feature a webmaster can achieve good result and able to increase its revenue from the website. One of the good things about this is that it free of cost. Webmaster should know how to utilize this tool completely.

http://www.articlesbase.com/blogging-articles/useful-web-tools-from-google-424270.html

Director submission has become an indispensable thing to do for every conscious webmaster and this isn’t without a reason.There are so many criterions that search engines follow to determine a site’s rank for certain key or search words. One of these includes links to the site. The page rank of a site is directly related to the number of links it has. The more links you have pointed to your site, with some variation of the key phrase you want to rank high for, the better ranking in the search engines you will receive. Go to http://www.submitenergy.com to start directory submission

Relationship between directory submissions and search engine rankings

One way links and search engine rankings have a great cause and effect relationship. Think of it as a business referral system. The business with the more referrals is most popular and hence, search engines rank them higher. The reason behind it, as many put it, is that the more links you have, higher are the chances of a visitor coming to your site through these links!

Again, the search engines send out spiders to the links they find in the directory pages. This will bring the search engine spiders to your site and will get your site pages added to the search engines indexes automatically. Go to http://www.submitenergy.com to start directory submission

In future, the new search engines will also follow the same procedure. Hence, you won’t have to register to them, rather they will find you themselves!

You can also improve your sales!

Again, many people actually do surf these directories to look for the things they want. So they will also act as a medium to bring in your prospective customer to your site.

Thus directory submission has three major benefits, which makes it indispensable tool of online marketing.

1. Higher Position In the Search Engine Results

2. Web Site Indexed

3. Click Through Traffic

So that is something one should focus on if one is interested in increasing the rankings and traffic of his site. Many sites who offer submission service, claim to submit your link in more than 75000 directories (mind you, few even claim the figure to be around 7,00,000!). But one should remember that submitting a link and getting it listed in the directory is not the same thing. It is like an auction, you don’t win merely by bidding. Others will just bid for you. But if you conform to directory submission guidelines of each and every directory you submit to, then chances of your site’s submission do go up. It’s a game worth playing. Go to http://www.submitenergy.com to start directory submission

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